Hi, There!

I'm Heather, a passionate storyteller and experience creator at an international nonprofit within the education sector. In my role, I thrive on motivating high-performing teams, fostering creative cohesion for our global brand, and curating impactful publications and learning materials. Engaging diverse audiences, enhancing storytelling through B2B and B2C marketing, planning and leading international programs and events, and ensuring a positive customer/consumer experience are all part of my daily adventures.

One of my greatest joys lies in research and design – I craft highly effective assessment tools to empower my clients in analyzing and understanding their patrons, thereby enhancing their services.

When not busy moving the needle, you can catch me onstage with my professional acapella group, Reunited Acapella. Whether I'm hitting the high notes or harmonizing with the team, music is a constant source of joy.

Away from the spotlight, I'm a fitness enthusiast, spending time at the gym to recharge my energy. I also have a sweet spot for baking, channeling my creativity into delicious treats. And of course, no day is complete without some quality time with my French bulldog, Alfred – the true MVP of my downtime. 

  • Things I love: Oxford commas, getting straight to the point, winning through words, and creating action with creative story telling. When I write, I want my audience to hit “subscribe” every time. When I edit, I’ll take whatever words you send my way and quickly make an impact.

  • Hear me out; email marketing, but make it incredibly effective. I got you. Mailchimp, HubSpot, and MyEmma are just some of the tools I have managed. Pair this with my design work and fun copywriting and you’ve got yourself stellar communications.

  • With over 12 years of dedicated experience in program facilitation and public speaking, I thrive in the dynamic arena of workshops, programs, and professional development seminars. It all began with a passion for winning, and I found my groove in creating and executing impactful sales presentations – a cornerstone of my career journey.

    From crafting compelling proposals to confidently closing deals, my sales presentation skills have become a driving force, boasting a remarkable 92% success rate in securing valuable partnerships. I believe in the power of effective communication, not just as a skill but as an art form that creates meaningful connections.

    Whether navigating small or large-scale programs, I bring a wealth of experience to the table, ensuring each facilitation is an engaging and transformative experience.

  • Graphics tell an important story. From posting on social media platforms to creating invitations, advertisements, announcements, you name it, I’m always ready to take imaging to the next level.

  • Creating and designing publications for small or large scale distribution is my forte. I’m an expert in layout and content creation; educational curriculum, annual reports, brochures, magazines, articles, blog posts, white papers, business proposals, conference scripts, and sales presentations. My super power is that I’ll create the content, not just design it.

  • In the world of research and strategy, I love data and strategic storytelling. I dive into data with a passion, decoding insights and crafting custom assessment tools that not only gather info but also turn it into action. Whether I'm crunching numbers or developing marketing strategies, I bring that same love for getting straight to the point – no fluff, just impact. My approach is all about distilling complex info into clear, compelling narratives that stir action. Think of it like my beloved Oxford commas in copywriting – the small details that make a big difference.

  • Did you know that people retain 95% of information they learn through video content? According to Forbes, viewers prefer video over text-based messaging. Great news, my video marketing campaigns have been wildly effective. In my most recent marketing campaign, I successfully met 98% of my initial target converting leads to confirmed enrollments for an 8-week professional development course.

  • Wordpress is my favorite, but I’m no stranger to other platforms. Content design, content management (CMS), Search Engine Optimization (SEO), analytics, and daily operations to keep sites functioning are all part of my day-to-day.

Expertise At a Glance

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